Carshel — dealership inventory, CRM, and marketplace
Sales teams managed inventory and leads while shoppers explored 1,200 vehicles across four dealerships and connected through in-app chat.
I navigate complex systems, turning ambiguity into outcomes. Chaotic
environments are where I thrive — digging into data, spotting patterns,
learning from real behavior. Connecting ideas is what I do best.
From project manager to product manager. Passionate about technology, obsessively curious, licensed architect.
Selected work
Clothing Club — AI studio photography for apparel
A production pipeline turns phone snapshots into model photography in minutes and for less than $1 per item. Online conversion rose 22% after launch.
Atomic — version control for construction budgets
Git-style branching and Spanish-language conversational analytics give estimators auditable answers in seconds without a multi-year rebuild.
product shot
About me
I started my career as an architect on big projects for internationals like Heineken and Cemex. As lead designer, I was the champion of the design principles from planning through execution — negotiating them with structural, electrical, and mechanical engineers, budgeting departments, and everyone in between.
That’s where I learned to lead multidisciplinary teams — dozens of engineers, in built space and in digital space — and where I learned the same lesson twice: the best plan is the one the people on site actually follow.
Technology always pulled at me. Where architecture is bounded by site and budget, software is unconstrained — it scales, and its capacity for positive impact on people scales with it.
So I transitioned from managing construction engineers to managing software engineers. The task is the same; only the tooling changes.
Contact
Thanks for taking the time to look around. If you like what you see and think we could build something together, I’d love to hear from you.