About me

I’m a senior product manager, and most of that work has been 0→1: taking a problem someone describes in a meeting and turning it into something people actually use — then staying with it long enough to find out whether it worked.

Lately that’s meant govtech and B2B products delivered by small cross-functional pods. A statewide tourism service that grew from a registration bot into the state’s official conversational AI assistant — ~60,000 registered users and ~70,000 WhatsApp conversations. A health-insurance sales academy that cut time-to-certification from 18 weeks to 14. A national student-life platform launched 32 days into lockdown and adopted by 75% of the student body in its first year.

I work AI-native, building alongside coding agents through discovery, prototyping, and delivery. In practice that means a stakeholder sees a working prototype in the time a spec would take to circulate — and that the AI I ship is product, not demo: retrieval, document extraction, image generation, text-to-SQL, with evals and human review behind them.

Before software I was a licensed architect, leading corporate projects for Heineken and Cemex from concept through delivery. That’s where I learned to hold a design intent across dozens of engineers and budget owners, and where I first learned the lesson I keep relearning: the best plan is the one the people on site actually follow. The task hasn’t changed — only the tooling, and how far the result can reach.

Heineken Wellness Center in Monterrey, Nuevo León
Heineken Wellness Center, Monterrey NL

Thanks for taking the time to look around. If you like what you see and think we could build something together, I’d love to hear from you.

See selected work