I build software that makes people's lives measurably better — at the
scale only technology allows. Give me a chaotic, ambiguous problem
and I'll turn it into outcomes people can feel.

Licensed architect turned product manager. AI-native, obsessively curious, and drawn to products that make everyday life a little more human.

CASE STUDIES

Semantic Technologies

Designing How FIFA World Cup 2026 Visitors Discover Nuevo León

Hosting the 2026 FIFA World Cup was only part of the challenge. As Monterrey prepared to welcome visitors from around the world, the deeper product question was how to give them a trusted and accessible way to discover Nuevo León—not only during the tournament, but throughout their entire stay.

As Product Manager, I led the definition and development of an integrated public service combining fast field registration, physical and digital benefit cards, and an AI-powered WhatsApp assistant grounded in official tourism information. I collaborated across Technology, Legal, Marketing, Operations, and government stakeholders to turn a broad initiative into a reliable product designed for real-world conditions.

Originally conceived with World Cup visitors in mind, the platform evolved into a year-round service for residents across the state. It met its initial target of 14,000 registrations and, within its first two years, delivered approximately 60,000 cards, supported 70,000 unique WhatsApp conversations, and processed nearly one million messages.

Tecnológico de Monterrey

From One Annual Event to 365 Days of Opportunity

The right connection shouldn’t depend on a date on the calendar. INCmty brought entrepreneurs and investors together at its annual event, but momentum often faded between one edition and the next.

As part of the Product team, I partnered with Data to analyze insights from 84,000 community members. Our research revealed a shared need: entrepreneurs wanted ongoing access to potential investors, while investors needed a trusted way to discover opportunities and follow each project’s progress over time.

These insights shaped an always-on founder–investor platform for INCmty’s 88,000-member ecosystem, turning a three-day festival into a 365-day marketplace where a startup pitched in November could still meet capital in June. Declared investment intentions grew 5× in the platform’s first full year—from 51 during its launch-week debut to 257 at the 2022 edition.

Tecnológico de Monterrey

Pandemic Digital Shift

Moving classes online was only half the challenge. When COVID-19 forced Tecnológico de Monterrey to close its 26 campuses, the deeper product question was how to preserve community and student life for more than 60,000 students across Mexico.

As part of the Product team, I helped translate nationwide research into a focused product strategy, prioritized key user journeys, and collaborated with Design, Technology, and university stakeholders to deliver a scalable solution in just two months. Together, we transformed more than 150 in-person activities into one integrated digital experience.

Within its first year, LiFE at Home reached a 75% student adoption rate. On average, students returned to the platform three days per week and spent 2.3 hours per day using it.

More projects

Clothing Club — AI studio photography for apparel

A production pipeline turns phone snapshots into model photography in minutes and for less than $1 per item. Online conversion rose 22% after launch.
Phantom Radar — real-time vehicle discovery

An always-on relevance and freshness layer filters stale, duplicate, dealer, and junk listings, then sends qualified cars to buyers via Telegram at a 24-minute median capture age.
Carshel — dealership inventory, CRM, and marketplace

Sales teams managed inventory and leads while shoppers explored 1,200 vehicles across four dealerships and connected through in-app chat.